Every dental office is different. And so are their budgets. There is not a specific, single marketing strategy that will work for every dental office. But what holds true for all dental…

Many potential patients continue to use the phone as their initial point of contact. Especially when considering which dental implant specialist they want to set a consultation with. The phone remains an…

Today, automation is a tool used across the world in nearly every type of business. It streamlines mundane or repetitive tasks that take up productive time. Integrating automated services into your dental…

Let’s not let the nostalgic form of sending physical mail die just yet. With mail dwindling down as a form of a dental marketing, the new medium for many is an increased…

Running any type of dental practice means having an ongoing, comprehensive budget plan that shows everything from operating expenses to your allocated revenue. One of those categories is your marketing budget. Marketing…

The inventor of the World Wide Web, Berners-Lee stated, “this is for everyone.” The Internet, a universal space, the world shares…let that soak that in for just a moment. What a huge…

After investing in strategizing and targeting a steady influx of qualified patients, what do you do when a full mouth implant case turns into someone who cannot afford to pay, due to…

You think that a patient is ready to move forward with care. So, you recommend advanced treatment like such as a smile makeover, which includes advanced procedures like dental implants and bone…

With dental practices growing at a remarkably fast pace, both your prospective and existing patients have infinite choices of taking their business elsewhere. With every dental office promising the latest and the…

In the field of dentistry, the competition these days is fierce. Besides having excellent credentials and offering the latest dental implant procedures, your dental practice also needs visibility to maintain a constant…

Do Pay-Per-Click (PPC) marketing strategies work for business models such as dental practices? Absolutely, when done properly! But pouring too much of your budget into PPC and not enough into other platforms…

A few decades ago, dental marketing consisted of putting an ad in the Yellow Pages. As time went by and everyone went online, your business—dental or not—simply didn’t exist without a dental…

Is there a set dollar or percentage that dentists should spend on marketing each year? As you establish your budget, identify a specific line-item target for marketing. This method helps dentists better…

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies are two extremely important aspects of any effective dental marketing campaign. But if you’re not sure what a quality SEO or PPC strategy looks…

Emergency dentistry tends to be one of those areas of dental care where dentists either love it or hate it. But when it comes to the data, emergency dentistry—particularly during a time…

Some of the best dental marketing companies are the ones you hear about by word of mouth. You may have colleagues (or even competitors) who recommend a particular marketing agency because of…

First impressions directly impact things like consumer behaviors, subconscious decision making, and yes, even who we choose as our dental provider. Today, most dental first impressions aren’t when a patient first steps…

Do you know where your marketing strategies are headed? If you aren’t tracking the numbers, it’s like playing a game of darts with your eyes blindfolded. Sure, you might be headed in…

As more and more private dental practices shift to the umbrella of corporate management — and large dental chains move into communities — patients are starting to see the difference in care…

Google My Business (GMB) is a must-have Google Maps add-on that facilitates both credibility and local access to your geographic patient audiences. With GMB information surrounding your dental practice, you can make…

Over the past year, online searches for cosmetic dentistry and smile makeovers have spiked. There are a few reasons why: We’re Not Going Into the Office Both cosmetic dentistry and plastic surgery…

Dental Implant Marketing Using Google Ads Dental implant patients are unique. When you’re able to pinpoint where your implant marketing efforts go, it means you’re that much closer to connecting with your…

Are Direct Mailers Still Relevant? One of the things that makes dental marketing unique is the diverse variety of patient populations that you’re serving. From age and income variants to specific neighborhoods…

Whether you’ve just begun offering dental implants in your practice or you’re hoping to expand a service you’ve provided for years, investing in a stand-alone dental implant website can take your marketing…